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How to Judge a Company by their Online Reviews

When you decide that you want to have new windows installed on your home, you would be wise to do some research on the company you plan on hiring. You don’t want to hire a company that other people don’t think highly of because they commonly make mistakes or don’t offer quality products. There are a few simple ways you can take advantage of the reviews that are written about a company, and there are also some ways you can ensure the reviews about them are legitimate.

The Context of the Reviews

When you are looking up reviews on a window installation company, be sure to read some on all different review platforms. There are many websites that offer reviews available today, and some of them are more reliable than others. If you are looking at several websites and find that people are saying relatively the same positive things about a company on each one of them, then that’s a good sign.

You also will want to check out a few random reviews and read them entirely. If several of the reviews seem too similar or like they were written by the same person, then it’s likely because the company in question paid to have positive reviews written about them. This is not a healthy business practice, and most customers are able to tell when the reviews about a company are real or not by thoroughly reading a few of them.

The Number of Reviews

Another thing that many people don’t consider is how many reviews are available about a company in the first place. If you can only find a hundred or so reviews on a company that has been in business for over ten years, then it’s likely because that installation company does not operate full-time. You want to hire a company that has thousands of reviews because it means they operate on a much larger scale and likely will have better warranty options available.

Also, it’s quite simple for a company to encourage a few dozen people to write positive reviews about their business. If there are only a handful of reviews on a company, it’s plausible that many of them are not an honest overview of the company and don’t provide truthful information about them.

However, a company with thousands of reviews is sure to have many honest ones written about them. It is actually easy for a company to have hundreds of positive reviews written about them, but it’s very hard for a company to encourage thousands of fake reviews to be published on the web.

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Trusting in Your Own Judgment

While the context of the reviews and the number of them you can find are both important, it’s also important to consider how you feel about a company. Visit their website, check out reviews, and even call the company to ask some questions. You could even test out the customer service aspect of a company by calling and asking a question to see if they are willing to provide you with answers and address all of your concerns. If you feel like a window installation company is going to go above and beyond for you, then that’s a good thing. If you feel like you are going to be neglected, then consider continuing your search for a good company you can rely on.


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