Do Window Brands Really Matter?

Do Window Brands Really Matter?
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Reviewed by Bryan Baeumler

As one of the top window companies in the region, we hear this question a lot. In simple terms, brand-name windows do matter, but some lesser-known brands also provide great cost-effective and energy-efficient alternatives.

The Importance of Quality

Quality is an integral part of finding the right window for your home. The reason for this is quite simple: a poor quality window will not provide the type of energy efficiency you want, nor will it last for years to come.

When looking at the quality, you need to look at two specific things. First and foremost, you will want to look at the energy star rating that the window has. The first thing you want to look for is the Energy Star logo on the sample window; then, you want the actual energy ER rating. The ER rating will be listed on the Natural Resources Canada website to ensure that you buy a good window.

Secondly, you want to look at the materials used for your window. Generally speaking, custom-made windows that use premium-grade vinyl are normally the best. The reason for this is that the windows will be made for your space, and you will not have to worry about issues when it comes to installation.

Our team offers custom-built windows with glass units from Cardinal and Guardian, the DraftLOCK polymer space system , and premium materials. These are top replacement windows brands and will ensure that you get a window that is energy efficient and will last for years on end.

How to Choose the Window That's Right for You

Choosing the perfect window for your home can be a challenge. However, there are guides and experts to help you along the way. First, let's talk about the type of windows you are looking for in your home.

Awning, casement, and sliding tilt windows are always economically friendly. If you are looking to get a little fancier, options such as double-hung tilt windows, bay and bow windows, and architectural windows are a great alternative. Keep in mind that whatever window you choose, you will need to look at the glass unit.

In terms of glass, using a trusted company that uses well-known glass brands is usually a good idea. The industry standard on the market is double pane. However, triple-pane glass is also available if you are looking for the best in terms of noise reduction and energy efficiency. Naturally, triple-pane does cost more, but with that cost comes increased efficiency. Once you figure out the glass, you can turn to the materials used in building the window unit.

As you may know, windows are built as a unit. That is why going with a custom-built approach is usually the best option. Pre-fab windows require a significant amount of effort to install and can result in a loss of energy efficiency depending on the situation. As well, pre-fabs generally use lower quality materials, including lower quality PVC. This is why we always suggest going with custom, made-to-measure windows with high-quality uPVC materials. Plus, you get to choose the look, feel, and colour of your window from the get-go.

What to Watch For

When you consider getting new or replacement windows, there are four main things you need to watch out for.

  1. Consider which windows brand is the best for your situation

When it comes to windows, finding a trusted, top-quality brand is your best course of action. Not only will you be able to avoid some of the most common issues, but you can also rest assured that your windows will be built energy efficient and will fit in your space.

  1. Pay attention to the technology of the window

As windows have evolved over the past several decades, their technology when it comes to hardware, glass units, and spacers increasingly matters. Professional windows brands will be upfront and promote the technology found within their units. A leading brand will not hide its features from window spacer systems to their materials.

  1. Avoid pushy sales

Quality window companies do not employ pushy sales tactics. Instead, a quality window company will provide you with the options, leaving you the space to consider and follow up asking if you have any questions. A top brand knows that they have great products and lets you decide if now is the right time for your home.


How much does it cost to install a window

  1. Look for Energy Star

It might seem simple, but that Energy Star logo on your windows means a lot. Trusted brands will go through the process to ensure that they meet the stringent Energy Star program minimums, letting you know that you can buy with the trust that these windows are up to par. If you notice that a company has not mentioned Energy Star, or if they defect when asked about it, it might be time to look elsewhere.

At Canadian Choice Windows, we provide top-quality made-to-order windows with a DraftLOCK spacer system, world-class glass units, and premium materials. Our team is here to answer any questions you may have over the phone or in person during our free consultation. Plus, all of our windows are energy star approved!

If you are still asking: are expensive windows worth it? We have the answers, and the team at Canadian Choice Windows can show you why our top of the line custom windows are suitable investments in your home.


Simon Pozneris
Simon Pozneris, President of Brand & Marketing

As founder and President at Canadian Choice Windows and Doors, I've turned my passion for home improvement into a national brand. From our humble beginnings as a single store, we've expanded to six locations across Canada, specializing in windows, doors, and energy-efficient home solutions.

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Transform your home from ordinary to extraordinary with our new coloured and non-glare textured finishes. Available in a wide array of colours as well as custom matched colours for your very own personalized design.

Our Most Popular Replacement Window Colours:

Rainware White Color Swatch
Sandalwood Color Swatch
Brownstone Color Swatch
Commercial Brown Color Swatch
Wedgewood Blue Color Swatch
Pebble Color Swatch
Venetian Red Color Swatch
Iron Ore Color Swatch

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